Blog Highlights (visit the full blog)

  • February 10, 2012   New Website for Neathawk Dubuque & Packett

    • ND&P has a new website, and it’s pretty sweet.

      We've been told we're dynamic, creative, cool and way ahead of the curve. After thanking mom, we gently informed her that she'd need to clear out of the lobby or we'd summon security.

      Our new site reflects our creativity, personality and dedication to our clients.

      “The ND&P brand platform is Trust. You can't trust someone without knowing them. So we wanted to create a fun and engaging audio/visual experience that would let people get to know us, individually and as an agency,” says creative director, Jason Anderson

      Aside from a new facelift, we also tightened up things behind the scenes too.

      Tim Ritzema, ND&P’s Interactive Manager notes, “The current iteration of the ND&P website marries HTML5 compliance with jQuery UI augmentation to create an engaging user experience that is augmented by cloud front server speed and twelve distinct kinds of wholesome goodness.”

      As any person of the 21st Century can plainly deduce, ND&P's an ad agency—and this is our web site! Trust us, we’re even more fun in the flesh.

      (Janae Johnson)



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  • February 06, 2012   “Get up off of dat thing,” JB sings to VW mutt

    • Oh, what a difference a year makes.

      Last Super Bowl, Volkswagen rolled out a :60 called “the Force” for the new, Chattanooga-built Passat that was “outlier” brilliant—disarmingly charming in all of the right brand-building ways. Introduced online a few days before the Super Bowl, it quickly sprouted little viral legs and spread around the globe to the tune of 1.5 million hits.

      And why not? A cute kid in a Darth Vader get-up being shocked and amazed when, after failing on various appliances and things, his super powers actually appear to control the new Passat in his driveway?

      Young, new-vehicle-shopping parents everywhere all but hugged their TV’s. Or laptops. Or cellphones. They asked their neighbors if they’d seen it. They chatted it up around the Facebook cooler. It trended on Twitter, and the agency took a well-deserved victory lap. 

      Smash home run of the grand slam variety. 

      Now, fast-forwarding a year, can’t you just imagine the pressure and sense of semi-dread the creative team at Deutsch LA felt in the run-up to this year’s big shoo-out? 

      We’ve gotta create a spot for the redesigned Beetle that tops that ?

      The new spot features not kids, but dogs—specifically an apparently lethargic, out-of-shape canine suddenly motivated to shape up. With high-energy James Brown tracking, we see the mutt on a treadmill, doing (real) stairs and shaping up for—a sprint to catch the fetching, freshly elongated Volkwagen bug.

      Nice, till the real payoff—a pullback to reveal that the spot is actually being watched in the Star Wars® bar, with various space mutants critiquing. Personally, it feels a little flat—the payoff doesn’t quite justify the build. The dog action has a lot of the same poignancy and “cuddle” factor as the lead-up to last year’s “Force,” but last year’s spot paid off in spades and heart-warming goodness.

      This year’s leaves a sense of “Huh?” Then, “Oh yeah, a play on the Vader thing from last year.”  Still, it’s a nice spot overall, and trending in the Top 5 among consumers. Not half-bad considering the pressure to “top the topper.” 

      Now, about that Eli toss for 38 on the last drive down the sidelines . . .

      Check out this year’s Super Bowl commercials.

      (Doug Cook)



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  • February 06, 2012   Tangerine and Tablets: Advertising and Marketing Trends 2012

    • At the beginning of each year, you typically see all of the trendwatchers coming out with their predictions for the coming year. ND&P is no different; we have our own unique point of view on which trends will be relevant for our clients and industries served.

      On the move: Web trends this year are all about mobile

      I believe we are already seeing this and it will fully manifest in 2012. According to JWT Intelligence, “The novelty of apps will wear off as consumers become paralyzed by too many choices.” The familiar statement, “there’s an app for that” is already a rhetorical comment and not too far from the truth on most any option one desires. However, there is a shift happening where consumers want “my app for that” – a specific, user-defined application to accomplish unique objectives. 

      Tablets will replace paper. The boldness of this claim is undeniable. However, we are seeing this movement in everything from passports being scanned on iPhones to foreign governments (and maybe some US local government agencies) distributing iPads where documents are retrieved via a special app. According to JWT Intelligence, “Businesses and governments are trading paper for iPads and other tablets, saving money and promoting efficiency.” 

      Source: JWT Intelligence 100 Things To Watch in 2012, December 2011. http://www.jwtintelligence.com/2012-and-beyond/

      -Todd Foutz, executive vice president

      'Smart Phone' market share will increase but emerging business models using alternative data plans (i.e. not AT&T, Verizon, etc) will gain momentum.  Currently trending that average (industrialized nation) consumer will own 5+ devices that can connect to the internet/cloud at any moment - existing data plan models cannot handle that growth. 

      Near-field communication will be opening up on more smart devices. This coupled with new GPS satellites/tech will boost not only payment/banking options but opening up near field coupons/advertising/way finding possibilities. 

       -Dave Peterson, interactive marketing manager


      Advertising:  Say hello to Generation Z! 

      Generation Z, children born after 2000, are truly the first digital natives we have seen. The study reports that “This generation is also more brand aware than any before it (by age 3, a child can already recognize almost 100 brands.)” Their influence over household decisions will drive more change in everything from product usage, purchase decisions and greater time-saving efforts. While Gen Z may not be the core target demo for many of our clients, we must be aware of their influence on the marketing process and, further, the new levels of creativity this opens up for promotional opportunities.

      Source: JWT Intelligence 100 Things To Watch in 2012, December 2011. http://www.jwtintelligence.com/2012-and-beyond/

      -Todd Foutz, executive vice president 

       

      Image courtesy of Pantone®2012 is going to be a fun year. Pantone picked a favorite color of mine for their color of the year – orange. Orange is vibrant, fun and full of energy and adds a nice kick to any design. They've picked Tangerine Tango which marries "the vivaciousness… of red and the friendliness and warmth of yellow to create… a magnetic hue."

      Along with orange, minimalist design, smarty typography and others bright colors will dominate 2012.

      Humor will continue to be a big theme in advertising. Last year, we needed to avoid cynicism in our concepts and this year that continues and we can take it one step further with some laughs.

      Also, if you can swing it, a Star Wars reference never hurts. 

      -Kym Davis, art director 

       

       

      Media Buying: New platforms Present New Opportunities

      In 2012, advertising on mobile devices will become more important components of our media plans for clients. The costs for mobile are similar to banner advertising on websites, but the click-through rates are several times higher making mobile campaigns very cost-effective. 

      The growing number of smaller, niche social sites will offer our clients new opportunities to engage narrowly defined target audiences by participating in discussions and providing relevant content in addition to advertising.

      More than half of DVR-equipped viewers now watch more recorded or on-demand television than live programming, and that percentage is expected to grow. Time-shifted viewing will be a key consideration when planning timelines for television campaigns moving forward.

      The shift from print to digital formats means media buyers now have access to more accurate data regarding the actual readership habits that drive our media recommendations. Publishers of trade content in particular will face greater scrutiny, as media buyers are better able to determine whether their content is valued by the target audience they serve.

      -Brent Morris, media director


      Social Media: Ain’t No Stopping Us Now

      I think social media has proven its tenacity many times over and will continue to skyrocket as far as usage and innovation. The new(er) kids on the block, like Google+ and Pintrest, will continue to gain momentum. Twitter and YouTube have already rolled out their new interfaces which will certainly solicit some angry feedback, but yield a heightened user experience for most.  Last but definitely not least, Facebook is scheduled to hit 1 billion members this summer.  Honestly, the only thing stopping its growth is the impending threat of SOPA. Yikes!

       -Janae Johnson, pr and social media assistant 

       





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  • February 06, 2012   Latest Stats: Women and Tech

    • According to Ad Age’s latest report on women and tech usage, women spend about $5 trillion or half of the nation’s GDP, every year. At the minimum, women control 80% of all household purchases.

      “Female users are the unsung heroines behind the most engaging, fastest growing and most valuable consumer internet and e-commerce companies,” says Aileen Lee, a partner at the venture-capital firm Kleiner Perkins Caufield & Byers.

      Without a doubt, women are using, talking, listening and spending. Here are a few highlights from the report:

      Who Are They?
      Around 82% of women (compared to 88% of men) own a mobile phone and are less interested in owning the latest and greatest technology for bragging rights. Instead, women prefer a more practical approach and use their tech to cultivate their careers and home lives.

      What They Do
      Women are more engaged than men and spend more time on fewer websites. Emailing, searching the web and playing games are the top three mobile device activities. Shopping hits the list at fourth– surprised?

      Why so mobile?
      Women are wearing many hats and need connectivity, organization and sometimes a set of extra hands. Aside from basic communications, 54% women are using their cell phones to buy apps that suit their busy lifestyles.  Health/wellness and beauty apps and games are among the most popular apps for women. 

      How They Use
      Tech usage among women is on the rise, with women using and owning mobile phones, laptops and desk tops at a heightened rate.  A surprising 83% of women say technology has improved how they keep in touch with family and friends.  Women use their phones most often for making phone calls and they list texting and photo taking/sharing capabilities as “must haves” for their mobile phone.

      When They Use
      Naturally, some women are more connected than others. Women are using their smartphones in a variety of ways, and more often than most groups. A solid 76% of women use the internet “at least occasionally.” ComScore data reports that North American women spent about 38 hours online per month, just one hour fewer than men.  

       The digital edition of the Always on Women: A Survey of How Women are Using Technology Today is available free online at AdAge.com/whitepapers.

      (Janae Johnson)



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  • January 18, 2012   The Chilling Effect of SOPA and PIPA: Why should you care?

    • Feburary 2, 2012
      Thoughts from the day after - Betsy poses a few questions after SOPA loses steam.

      SOPA - Part Two

      Was the legislative defeat of the SOPA and PIPA bills “a serious grassroots victory for democracy” as Craigslist’s founder Craig Newmark called it?

      Perhaps. Widespread protest and lobbying, fueled by website “blackouts,” certainly played a part in the bills’ demise. As Politico's Anna Palmer writes, referring to the lobbyist industry:

      “Fights are no longer just about which side has the most — or best — lobbyists. The new world of Washington influence is more diverse: Traditional access lobbying is waged alongside campaigns that use media, grass-roots activism and the Internet…” (“K Street’s boom goes bust,” Jan. 12, 2012)

      But in the case of SOPA and PIPA, the battle was essentially between two powerful, self-interested groups: music/film vs. technology. We can’t forget this.

      The battle isn’t over. The issues surrounding who owns what content and how it can be shared get murkier by the day. We can expect continued legislative and legal forays into the difficult-to-define world of online trademarks and copy rights and freedom of speech and expression.

      How long can we sustain our outrage and marshal our collective grassroots efforts? That is the question we must ask ourselves right now. Because the offspring of SOPA and PIPA are most assuredly on the way.

       

      SOPA - Part One

      You may have seen Google today or read about Wikipedia and other websites going dark in protest of SOPA and PIPA. First of all, what are SOPA and PIPA? SOPA, the Stop Online Piracy Act, was introduced in Congress last October. PIPA, Protect IP Act, is SOPA’s counterpart in the U.S. Senate. 

      At its simplest, the two bills are intended to give intellectual property owners (think movies and music) the right to completely eliminate foreign websites against whom they believe they have a copyright claim. What does it mean to completely eliminate? According to a recent Gizmodo story, “[they] could demand Google remove that site from its search results, that PayPal no longer accept payments to or from that site, that ad services pull all ads and finances from it, and—most dangerously—that the site's ISP prevent people from even going there.” 

      Scary. But what’s worse is that any kind of legal due process is completely missing from the two bills. This means that any content provider may proactively shut down a site it thinks violates a copyright. And that CAN INCLUDE YOUR OWN, PERSONAL Facebook profile, or photo gallery or Twitter account. Facebook and Twitter would be legally required to remove your updates if there is a question of copyright infringement. 

      SOPA and PIPA are “meant” for foreign websites. But the opportunity for abuse – at both the brand and personal levels – is immense. A chilling effect may be the least of our worries.

      (Betsy Parkins)



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  • December 21, 2011   ND&P : Inside the 2011 Holiday Card

    • ND&P designer, Grace Milburn shares her process in creating our 2011 Holiday card. Want in on the fun? Print your own card here.

      For me, the idea for the printed card was more of a "Eureka" moment.  I had been talking to Grant (senior designer at ND&P) at his desk one day and saw a box behind him with printed triangles on it.  It gave me the idea that maybe we could do some sort of 3-dimensional card, resulting in origami or some sort of paper craft.  After doing some research, I found a shape that was holiday appropriate and ran from there.  The biggest challenge was definitely figuring out how to make the paper craft work.  What I mean by that is, how do the tabs attach to each other? How does it fold? Where are the different patterns supposed to go? I found a basic template online for the shape I wanted which was a good basis, but going beyond that was definitely where it got more challenging.  By the time our senior management group saw the final product, I had probably put together and taken apart the star at least 15 times to make sure it worked.  The original idea never changed from beginning to end, but the star definitely got less complex (with fewer points) and the template changed to make the star more stable.

      (Grace Milburn)



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  • December 14, 2011   The Innovation Imperative: Who’s Innovating in Healthcare and How to Get There

    • Please click here to view the full article

      Like excellence, the word innovation is often overused in healthcare, frequently espoused in well-intended promotional materials lacking in any real substance. Referred to indiscriminately, innovation is a nice feel-good notion. But implemented strategically, it can mean the difference between performing on par with the industry and achieving exceptional success that includes defining strong healthcare brands, serving as a magnet for patients and employees, and increasingly changing the way healthcare is practiced.

      True innovation is a powerful concept with an inherently unique capacity to align people, foster creativity, and bring significant improvement to existing processes or transformational change to whole systems and industries.

      In a recent article for the Journal of Healthcare Management, Ian Lazarus and I explore some of the ways health systems are fostering true innovation, partnering with outside industries to bring new products to market and improving the healthcare delivery system.

      Below are a few of the tools and ideas you can use to help your organization or team become more innovative and a link to the full article appearing in the Journal: 

      • Fostering Innovation – While there is no one single or right approach to increasing innovation within an organization, healthcare executives looking for ways to tap into the innovation spring can benefit from adopting some of these successful core concepts.
         
      • Think Big—and Small – For healthcare institutions, incremental improvements can often be easier to implement yet over time have an additive effect that makes their impact even more potent. Such is the case with many Lean and Six Sigma tools that allow performance improvement efforts to focus equally on low-hanging fruit and true breakthrough improvement opportunities.
      • Be Open to Everyone – Innovations can come from anywhere and anyone in an organization. Whether someone works in patient care, information systems, housekeeping, or patient records, she has ideas that can lead to real innovation.
      • Look Everywhere for Inspiration – Healthcare organizations can benefit from analyzing the fields of retail, banking, and even aerospace.
      • Use Your Resources – Consider finding a book that profiles a company or industry that has gone from good to great and purchasing a copy for every member of your management team.
      • Build Your Brain – While good ideas do sometimes pop out of nowhere, the most successful and sustainable innovation arises from structured processes and a multidisciplinary approach to creative brainstorming.  
      • Bust Through the Best Practices Ceiling – While identifying best practices can be immensely helpful in shaping the landscape and framing possible improvements, best practices rarely lead to meaningful innovations.
      • Crowdsource Innovation – One rising approach to innovation and idea-generation is crowdsourcing—mass collaboration. While the technique is not without its limitations and pitfalls, crowdsourcing can be a powerful creative tool.  

      Innovation or Stagnation? Crossing the Creativity Gap in Healthcare by R. Lazarus, FACHE, Director, KP OnCall LLC, and Senior Advisor, Creative Healthcare, and Daniel Fell, Executive Vice President, Neathawk Dubuque & Packett appears in the November/December 2011 issue of the Journal of Healthcare Management 



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  • December 12, 2011   Think Different

    • Here's to the crazy ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them. But the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

      That, of course, is the voice-over script for the now famous “Think Different” television spot—the anchor of the “Steve Jobs’ Returns to Save Apple” phenomenon in 1997.

      100 hundred words it runs, a phenomenally verbose spot in a medium where “show, don’t tell” had been a well-established mantra for years.

      The spot’s “wordiness” is just one of the ways the work reflects its “think different” essence: using black-and-white photography; including an apparent grammatical faux pas in the tag line; featuring cultural icons, many deceased, like Einstein and Jimi Hendrix, and others not highly recognizable; never once mentioning a product, benefit or call-to-action.

      Rightly, Jobs, San Francisco ad agency TBWA/Chiat/Day and creative legend Lee Clow have received the lion’s share of credit for the campaign; and like so many such campaigns, specific credit for certain aspects aren’t all that easily nailed down.

      Copywriter Ken Segall, the man who put the “i” in iMac, is credited with the script, and has acknowledged that art director Craig Tanimoto conjured up the essential “Think Different” theme line.

      It’s clear from reading Walter Jacobson’s recently published bio—Steve Jobs—that Jobs was always very hands-on, perfectly setting the agenda strategically, giving key agency players unprecedented access to proprietary R&D, even changing a word here and there in scripts.

      The phrase, “push the human race forward” was Jobs’ en total and captures the motivation for his entire professional life, something he understood from his garage days with Wozniak.

      While Jacobson makes no bones about presenting Jobs as a complex, volatile and sometimes cruel and maddening personality, it’s just as evident he truly “got” marketing. Upon Clow’s presentation of the “Think Different” campaign, Jobs openly wept, expressing his pure delight at seeing his vision realized so perfectly.

      Moving someone to feel something is always an ad man’s goal. Moving a client to tears of joy may be the ultimate reward.

      The book, by the way, is excellent—well worth each of its 600+ pages.

       

      (Doug Cook)



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  • November 22, 2011   Thanksgiving 2011: By the Numbers

    • Thanksgiving is full of some of our favorite things (or should we say “foods?”), so we polled our own ND&Pers for some scrumptious statistics, and here’s what we found:

      What We're Eating

      • On the “favorite pie” front, just over 1 in 3 claim PUMPKIN the winner (36%)
      • Don’t fret, nut lovers – PECAN came in a close second at 27%
      • Other pie preferences ranged from basics like chocolate and apple, to more exotic options such as coconut and mincemeat.

      When it comes to sides, we like our spuds. About 32% of us claimed favorites in some form: sweet potato casserole, mashed potatoes or potato salad. Almost 23% voted for a carb-cousin in either dressing or stuffing.

      "Light Meat vs. Dark Meat" 64% of us raise our hands for light meat, 18% for both, 14% for dark and 4% may just be reaching for Tofurky (since they don’t eat meat)

      In the big “dressing vs. stuffing” debate (think of stuffing as something that goes in the bird, and dressing as something that gets baked in a pan – though here, too, there is some gray area on definitions), 55% of us like our dressing and 27% of us go for stuffing. If you’re wondering about that “missing” percent – they either indulge in both, or are deep in discussion on the difference between the two.

      “Least Favorite Side Dish” resulted in NO clear consensus. Of any kind. Apparently we dislike a wide variety of things – from “weird jello with fruit/any gelatin item” and “anything store bought” to faithful side dishes like green bean casserole and cranberries.

      “Favorite Leftovers,” on the other hand, gave “turkey” the landslide victory, but many of us aren’t picky, claiming “whatever is available” or “all of them” as our favorites. And what do we do with that leftover turkey? You probably guessed it – 68% of us reach for bread and make a tantalizing turkey sandwich. When we’re tired of those, we opt for soup or turkey tetrazzini. And a few poor souls are simply left asking “what leftovers?”

       

      What We’re Doing 

      "Traveling vs. hosting" 41% of us are bravely hosting this auspicious feast, with the rest of us heading to a friend or relative’s (or even a restaurant)…(maybe that will get us out of having to do any dishes?)

      Just for fun, we wondered how old we were the last time we sat at the kids’ table. Some of us don’t have a kids’ table, btw, but for those who did many of us were sitting there well into (or past) our teens. Some of us don’t remember (14% - maybe our memories are fuzzy?). And some of us (23%) are still sitting there - but don’t seem to mind it. We’re either sitting there next to our own young children, or enjoying it as a “drama-free table.”

      And last – we were curious how big our family gatherings are. A significant 64% of us sit down to a Thanksgiving meal with 10 or more people, while the rest of us enjoy a more intimate company.

      Those are some of our statistics, but in the big picture they’re just numbers. They don’t really do the holiday justice, so we asked our staff to share some of their Thanksgiving adventures and stories – and trust us, they’re worth the read!



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  • November 22, 2011   Turkey Tales

    • Thanksgiving is (finally) here! Check out our fun tales of tradition and trickery as ND&P shares what we like to do on Turkey Day. For a more analytical breakdown, take a look at Thanksgiving 2011: By the Numbers.

       

      Thanksgiving is a very important holiday for me. My Grandmother and my Great Grandmother tasked me with keeping the family together. Every year, it is hard having dinner without them, but I know that they are smiling down on me as I attempt to cook dinner for my family. As my Grandma, AKA Mama Joe used to say, “Cook and they will come.” So again this year, I plan to have anywhere from 30-40 people in my house. It’s crowded, but it just brings us all closer together. But watch the elbows as my cousin has been known to bite one that got in his way while eating. Happy Thanksgiving All.

       - Shannon Burnett

       

      I've realized that most of my Thanksgiving stories involve:

      • abuse of the elderly (me and my sisters hiding our great aunts' cigarettes) 
      • abuse of children (cheating at hide-and-seek with my much, much younger cousins--I'd go inside while they were looking for me.)

        -Jason Anderson

       

      One year a friend of mine wrapped a turkey in a blue blanket to keep it warm on the way to Thanksgiving. The turkey was warm - but covered in blue fuzz. So she had to "defuzz" it before serving!

       - Betsy Parkins

       

      I remember one year when the dressing was forgotten in the oven and it burnt before it could be rescued. However, it’s second only to the turkey at our holiday (very old family recipe), so it didn’t really faze anyone. We all cut off the burnt bits and enjoyed it anyway!

       -Shaun-Amanda Herrmann

       

      My favorite thing to do on Thanksgiving Day is the Turkey Trot – a 10k run through the University of Richmond area!

        -Susan Dubuque

       

       

      15 years ago was a Thanksgiving to remember. You may not even remember that year, but we know it as the day the turkey bowl attacked my father.


      It started off as a drama-free delicious meal. After, my grandmother and mom were doing dishes in the kitchen talking up a storm. My dad decided to let the tryptophan from the turkey take over and plopped down for a nap on the couch. That couch was directly below the cut-out in the wall to the kitchen with a countertop looming over his sleepy little head. Mid-nap, the turkey-shaped dish launched off the counter still full of cranberry sauce. (Let me mention the fact that I know the bowl was still full because it was every year. My grandmother made the worst gelatinous cranberry sauce on the planet.) My father shot up off the couch screaming and confused. He had a tiny gash on his forehead that probably did produce a small amount of blood. But, from the cranberry sauce, it looked like a murder scene.

      Long story short, he had to go to the ER for stitches. No hard feelings once everyone could laugh about it. I love the humor of my grandmother because she made sure to specifically have that in her will go to my father when she passed away.
      -Desiree Pillsbury

      I married into a musical family (think Von Traps) - so we'll break out the instruments and song books. It's a veritable band geek festival, and I love it.

       -Dave Peterson

       

      My cousin burnt a hole in the turkey while defrosting it in the microwave. You have no idea how bad burnt turkey can smell. Gross.

        -Janae Johnson

       

      Around 1986, my then-best friend and fellow copywriter Steve Parker and I were at loose ends over Thanksgiving. Bizarrely, we ate two Thanksgiving Day meals together—at the local Waffle House.

      Guinness Book of World Records aside,we were certain this “feeding feat” had never previously been, um, achieved.

      So, there was that.  

      Entertaining ourselves was no problem. University of Tennessee grads, sons of newspaper lifers who’d migrated from journalism into advertising, same age, roughly the same passions—writing, music, movies, books and the fairer gender . . . and fabled Waffle House culture—we shared some common ground.

      We both had even worked—at different times—with Chattanooga native Steve Holland, then with UPI in Paris, soon to be Reuters’ White House correspondent.

      Far from hearth and home, we scarcely felt deprived. Amidst shouting waitresses—“egg plate over, scattered, smothered covered, dry raisin, sausage!!”—the din of truckers, travelers and random wayward souls eating, commiserating and feeding the jukebox, we hashed over almost everything. The meaning of life; the soulful Baltimore brilliance of Barry Levinson’s Diner; the still-perplexing machinations behind Bubble Puppy’s 1968  hit, “Hot Smoke & Sassafras.”

      And we disassembled and re-assembled our long languishing screenplay: “The Man Who Would Beijing.”

      Charlene shouted: “Hash browns—all the way—scattered, smothered, covered, chunked, capped and topped!!!”+

      That was the topper we’d been waiting for.

      + Recently added hash brown option: “Country”—that’s with sausage gravy. For those scoring at home, that brings Da House’s hash brown accouterment options to, um, eight.  
       
       -Doug Cook

       



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